SubKit Feature Article on Earn Your Booze and Justin Cross
Earn Your Booze® is a global community of like-minded people who make no apologies for winning and celebrating our achievements. WE KNOW THE BEST THINGS IN LIFE ARE EARNED - NOT GIVEN. We create fun Fitness & Drink/Social events with the best fitness personalities in each city, top-shelf drink sponsors, and live entertainment at incredible venues across the USA. We also own 30+ trademarks for apparel and sell fun, weekend & gym-themed apparel with designs featuring everything from whiskey to tequila, donuts, brunch, and much more.
Earn Your Booze was a lifestyle that I first realized I was living while I was serving in the US Navy. I always put physical fitness first, but I never missed out on a port call or trip to the bar with fellow Sailors and Marines. I knew that if I was going to imbibe and eat like a king, I needed to be in the best shape possible, aka EARN IT.
As we approach our 5th year in business, I would say our biggest accomplishment is still being in business, especially after COVID destroyed our main business, in-person events. I am also proud that some of the largest drink brands on earth are our repeat clients and our customers truly feel like family to us.
One of the hardest things about owning a business is consistently finding the time and financial resources to grow. It's not enough to reach a certain level of sales. You have to always be growing and innovating, or the business will fail. That takes a level of dedication that most people struggle with committing to.
Strive to be the absolute BEST at everything you do but be willing to admit when you are wrong and change course if that is what's needed to win.Find the article on SubKit.com.
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