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20 Fitness Standards to Attain

20 Fitness Standards to Attain

by Justin Cross 2 min read

Fitness Standards you didn't know you needed to "Earn" but now you should want to "Earn Everything" on this list, enjoy every small victory outlined here and really show us how you "Earn It". These tests can also give you a sense of what skills you’re “good” at, and which you need to improve.
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Warm-Up's are Necessary, Don't Skip Them!

Warm-Up's are Necessary, Don't Skip Them!

by Justin Cross 1 min read

Improve your performance with a warm-up. A 10-20 minute “warm-up” is a great way to build a cardiovascular base, get some volume in, and practice technique. There’s a lot of value in the “warm-up” so don’t treat it as an afterthought. Put it at the forefront every day you go to the gym, start a hike, or go on a run, whatever it is that you do to "Earn It".
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BBQ, BOURBON & BARBELLS

BBQ, BOURBON & BARBELLS

by Ashley Marie 2 min read

My name is Mark McMillian and you may have heard my name thrown around a certain sports network before. Basically... after retiring from an eight year NFL career, I have been blessed with the platform to Coach, mentor, and work with athletes from across the country. I love helping these athletes navigate through the recruiting process, and enjoy mentoring younger kids as well - working in several group homes and detention centers.
I have also found a passion for BBQ, Bourbon and Barbells...
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HOW TO MAKE TEQUILA (BECAUSE, TEQUILA.)

HOW TO MAKE TEQUILA (BECAUSE, TEQUILA.)

by Justin Cross 2 min read

Just like Champagne and other fine wines, tequila is a drink that takes its name from its region of origin. And like fine wines, the unique characteristics of tequila can be traced back, quite literally, to its roots. The appellation, and the environment within it, the terroir, are integral to the quality of Corazón Tequila’s agave, all of which comes from appellations in Jalisco, Mexico, known as the best agave-growing region for tequila. Here, the soil is rich in iron oxide and the extreme temperatures of the warm days and cool nights create a climate where it takes longer for the agave to mature. It is the quality of the agave and its juice that creates the foundation of superiority found within our tequila.
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Tracking Alcohol w/ Macros??

Tracking Alcohol w/ Macros??

by Justin Cross 2 min read

Alcohol absolutely has calories but it is unlike any of the other macronutrients in that it has 7 calories per gram where protein and carbs have 4 and fat has 9 calories per gram. What I want to teach you is how to convert those calories into something you can track.
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THE CHEMISTRY OF A HANGOVER (how to avoid them)

THE CHEMISTRY OF A HANGOVER (how to avoid them)

by Justin Cross 2 min read

I know it seems like they get worse as each year passes. Studies have shown that most people will experience the symptoms of a hangover if they reach a blood alcohol concentration of 0.1 percent. But again, this will vary from person to person. I think we can all agree on one thing though. The more you drink (and the higher your peak blood alcohol concentration), the worse your hangover symptoms are likely to be.
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WHISKEY & HIKING ABOVE THE CLOUDS IN SWITZERLAND

WHISKEY & HIKING ABOVE THE CLOUDS IN SWITZERLAND

by Justin Cross 1 min read

When you think of Switzerland, whiskey probably isn't the first thing that comes to mind. Yet, the Appenzell Whiskey Trek is one on the most unique adventure excursions that EYB Global Ambassador Jeff Bradford has ever completed and that says a lot given that he is a retired member of US Army Special Forces.

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What to eat when you drink at a bar

What to eat when you drink at a bar

by Justin Cross 4 min read

Alcohol can stress the hell out of your detoxing pathways (liver, intestines, gut lining, kidneys, etc). which makes it vital to ensure that when you imbibe, you are making smarter choices with food to lighten the toxic load - food can be just as toxic. 
We made it easy for you with our top 5 tips on how to eat when you’re drinking at a bar.
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Pomerita Punch Fit Cocktail - Tequila or Mezcal (Serves 10)

Pomerita Punch Fit Cocktail - Tequila or Mezcal (Serves 10)

by Justin Cross 2 min read

Pomerita Punch

Serves 10

This antioxidant rich, pitcher-perfect drink is fortified with tequila, or mezcal for added smokiness and sweetened naturally with fresh pomegranate juice and a touch of honey.

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